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It’s commonly believed that anti-ageing skincare should only be used after signs of ageing like fine lines, wrinkles and dark spots have appeared. In reality, nourishing and skin-boosting steps like anti-ageing cream, serums and cleansers can be integrated into routines from your 20s – for long-term vitality, it’s actually recommended!

guide to anti ageing skincare

As skin evolves alongside repeated exposure to environmental and behavioural stressors, formulas that help to both protect against and address apparent stress are a vital aspect of care. Whether you’re seeking to improve visible skin concerns or looking to understand the fundamentals, our complete anti-ageing skincare will help you tailor your own plan.

Ahead, we’ve compiled a simplified and efficacious 5-step anti-ageing skincare routine to help attain and retain firmed, bouncy and radiant skin.

The science behind anti-ageing skincare

The process of ageing in skin refers to changes that occur both internally and externally. Anti-ageing products help to address and support both of these contributing factors.

Internal motivators: generally healthy, these affect the look and feel of skin. Skin cell renewal, which has a cycle of around 20-30 days for those in their 20s, slows to 60 days once we hit our 60s. This change causes the dermis layer of skin to thin. An additional reduction of elastin and collagen causes skin to loosen.

External motivators: repeated exposure to UV radiation, pollutants and lifestyle habits can cause skin to age quicker, encouraging signs of ageing like fine lines and wrinkles to appear prematurely.

Mature skin care products and anti-ageing skincare work to strengthen skin by both protecting from environmental stress and boosting substances that have naturally decreased over time.

Anti-ageing ingredients 101

Anti-ageing products that work have a focus on efficacious and nourishing ingredients. A variety of separate skincare ingredients can assist with ageing skin concerns and goals, including:

  • Vitamin C: an antioxidant which protects skin from cellular damage caused by UV radiation and pollution, addressing dark spots alongside fine lines and wrinkles.
  • Hyaluronic acid: a humectant that helps to retain water in skin (up to as much as 1000 times its own weight). Skin stays moisturised, which in turn encourages firmed, bright skin.
  • Squalane: lipids and sebum (our natural oils) decrease in production as we age. Squalane is an emollient, which means that it can establish sebum back to skin.
  • Retinol: one of the most potent anti-ageing ingredients, retinol stimulates cell growth and supports collagen and elastin, making it a game-changer for fine lines and wrinkles.
  • Titanium dioxide: a protective mineral used in sunscreen; the benefits of titanium dioxide need little explanation. Physical sunscreens that contain this ingredient block UV radiation from damaging cells.

How to build an anti-ageing skincare routine

Wherever you are in your skincare journey, incorporating steps like anti-ageing cream will help to boost skin’s radiance. Depending on your skin’s status, you may want to opt for the entire routine or build up at your own pace.

1. Cleanse and prep skin

Skincare for mature skin (and all skincare for that matter) can’t assist skin that hasn’t been cleaned properly – so a cleanser is always your starting point. As dryness increases with age, it’s important that this step doesn’t further strip skin. A gentle formula like Calendula Deep Cleansing Face Wash clears impurities without impacting skin’s natural moisture. To follow, a prepping formula helps to ready skin for following steps. Our anti-ageing facial essence Iris Extract Activating Treatment Essence includes iris Florentina root extract to hydrate, exfoliate and boost radiance in skin.

2. Apply targeted ingredients

Our bodies decrease their production of firming substances like collagen and elastin over time. Potent serums penetrate skin and provide support from powerful ingredients, making them integral anti-ageing and mature skin care products. Vitamin C-infused Powerful-Strength Line-Reducing Concentrate helps to visibly diminish fine lines and wrinkles. For the especially sensitive eye area, Powerful-Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum helps to address dark circles, fine lines and puffiness. To establish deep hydration to skin, Vital Skin-Strengthening Super Serum is formulated with our smallest molecular size version of hyaluronic acid.

3. Moisturise skin

Key to visible and textural radiance, moisturiser helps to plump, brighten and firm skin. To supercharge complexions, anti-ageing cream is filled with firming ingredients. Our anti-wrinkle cream Super Multi-Corrective Cream targets visible signs of ageing with combined ingredients Phytomimetic vitamin A, fragmented hyaluronic acid and complexion-boosting chaga mushroom. The area of skin around the eyes requires its own level of support. Powerful Wrinkle-Reducing Eye Cream includes caffeine, calcium PCA and copper PCA to encourage elasticity and improve skin’s texture.

anti aging skincare products

4. Evening routine

Our skin is most permeable at night, so the most effective anti-ageing skincare routine will feature steps specific to evening. Retinol Skin-Renewing Daily Micro-Dose Serum helps to refine and firm skin for visible reductions in fine lines and wrinkles. To support this potent step, Midnight Recover Concentrate Facial Oil is formulated with lipid-boosting squalane. As an additional focus on skin firming, overnight masks can go a long way in improving skin while you sleep. Ginger Leaf & Hibiscus Firming Mask replaces moisturiser at night for firmed skin in the morning.

5. Wear SPF daily

80% of visible ageing is a direct result of UV exposure. To mitigate this and the potential harm that sun damage brings, daily supplication of sunscreen is needed. UV radiation is especially damaging in New Zealand – so a SPF standard of 50 is recommended.

Loved this guide? Keep reading to discover your perfect face mask


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