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Including a face mask as part of your regular skincare routine adds a touch of luxury and relaxation to your day-to-day life. However, masks can be more than just a relaxing moment. Getting the most out of your face mask means choosing the best mask for you based on your skin type and concerns.

Whether you’re looking for the best hydrating face mask or the best face mask for acne-prone or oily skin, it’s important to choose a mask that targets your unique skin.

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What are the benefits of face masks?

You might think of using a face mask as doing a little something extra for your skin, so it makes sense that you can expect extra benefits in return. Most face masks are designed to target a particular skin concern or type with intense formulas that can create a noticeable difference after a single application.

How to apply a face mask

So, what should your ideal face mask skincare routine look like? Face masks can be used as part of your evening routine or as part of getting ready for a special event. The first step in using a face mask is to thoroughly cleanse your skin. You’ll need to remove all impurities to ensure the targeted ingredients in the mask can properly penetrate your skin.

Next, smooth on an even layer of your chosen mask over your entire face, avoiding the immediate eye area. Leave on as per individual mask directions and relax! You can remove your mask with your fingers or a washcloth and lukewarm water.

Face mask for dehydrated skin

Dehydrated skin can result in several visible skin concerns, including an increased appearance of fine lines and dark circles under the eyes. Face masks are a great solution for dehydrated skin because they can deliver a potent dose of hydration in just one application.

We recommend trying out an intense overnight mask to target dehydrated skin as you sleep, like our Ultra Facial Overnight Hydrating Mask. This mask maximises the potential benefits of a hydrating face mask, with a formula gentle enough to use as a face mask for sensitive skin. Desert plant leaves and glacial proteins help boost skin’s ability to absorb moisture for long lasting hydration.

Apply a generous amount of this mask and leave for ten minutes before wiping away any excess. Leave a thin layer to nourish the skin overnight. Due to the rich, intense formula of this mask, we recommend slotting this product into your routine no more than once or twice a week for optimal results.

Face mask for ageing skin

As you age, you’ll notice a gradual decrease in your skin’s ability to keep itself hydrated. That’s why mature skin can sometimes appear dry and dull. For this reason, we recommend using an anti-ageing face mask that also acts as a face mask for dry skin.

Our Avocado Nourishing Hydrating Mask nourishes your skin and minimises water loss by sealing in moisture. Evening primrose oil combines with avocado oil to leave skin supple and replenished. Intensely hydrated skin can appear more firm, so this formula also multitasks as a skin firming mask. Apply for fifteen minutes for optimal results and use up to three times each week, depending on what your skin needs.

Face mask for oily skin

If you have an oily skin type, it’s likely you experience visibly enlarged pores, clogged pores or blackheads. Acne-prone skin often also comes hand in hand with an oily skin type, because blemishes start when pores become clogged with excess sebum.

Face masks can be a powerful tool to help clarify and thoroughly clean oily and acne-prone skin. When you’re selecting a face mask for clogged pores, we recommend opting for a mask with pore clarifying or sebum regulating ingredients.

For example, our Rare Earth Pore Cleansing Masque utilises fairly-traded Amazonian White Clay to gently draw out excess oil and impurities from deep within your pores. Apply a thin layer to damp skin and allow to dry for ten minutes before gently removing with a warm, wet towel. Your complexion will feel refined and your pores will be visibly minimised.

If you’re only oily on some areas of your face, you might be looking for the best type of face mask for combination skin. Calendula is a Mediterranean flower highly regarded in traditional Chinese and Ayurvedic medicine. Calendula is especially well suited for combination skin, which is why we recommend our Calendula Petal-Infused Calming Face Mask for this skin type.

This hydrating and comforting mask leaves your skin looking refreshed and healthy thanks to calendula flower petals and aloe vera. Smooth on this mask for fifteen minutes and let the expertly selected ingredients reveal a more balanced complexion.

Face mask for dull or uneven skin

Dull, uneven looking skin is usually due to pigmentation or an excess of dead skin cells. You can target both these concerns by choosing a mask with exfoliating and brightening ingredients.

Our Turmeric and Cranberry Seed Energizing Radiance Mask instantly brightens and energises the look of dull, fatigued skin. Turmeric is known for its anti-inflammatory and skin brightening effects, while cranberry powder and seeds provide antioxidant properties and gentle exfoliation. Use this mask day or night, leaving on for five to ten minutes. Massage the mask in a gentle circular motion as you remove it to allow the cranberry seeds to exfoliate your skin

Expert tip: Try multi masking

If you want to create a customised mask experience at home, try multi masking. This technique involves applying different masks on certain areas of your face, for example a clay mask on oily areas and a brightening mask on areas with uneven pigmentation. Multi masking has especially strong benefits for combination skin, but all skin types can see results from this innovative technique.

This article has demonstrated the importance of selecting skincare products based on your skin type. Next, learn How to Choose a Facial Cleanser based on your skin type and concerns.

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